Whether flyer, website or presentation: Images bring life to marketing and communication. If you do not have your own archive, you will find plenty of material at one of the many stock photo providers. We subjected 13 of them to an intensive test for EXPERTE.de.
You have heard a lot about it and usually nothing good: The Darknet has a bad reputation and usually only makes negative headlines. We wanted to know for EXPERTE.de whether the dark side of the Internet is really as wicked as its image and went on a special trip.
The home office has taken on a very different meaning in times of corona, lockdowns and distance rules. But can remote work really replace the day-to-day work in the company? We mean: No. Because there are no important aspects.
Valentine’s Day is just around the corner and no other day has so many love letters written. It’s a pity, because the remaining 364 days are also great for sharing with your loved one what you feel. So, fresh to the work and courage to speak!
Be brief – at least on the Internet. Because on the net you read differently, more impatiently, faster. In today’s blog post you will learn more about the differences between online and printed texts and what to look for when creating text for the net.
One of the keys to the company’s success is the unified corporate identity (CI). But what makes a well-chosen CI? We not only explain the term CI, but also show how important it is for the company, its employees and its customers.
No publication of the access data, boycott or manipulation of the website: The scare stories about self-proclaimed IT professionals, PC specialists and would-be server providers are long. And again and again, customers fall for supposedly cheap prices – and end up paying heavily for them.
Today, the image of a brand or company also includes what employees think about it and how satisfied they are with the work, the manager, the product. After all, a company is only as good as its employees – and the customer feels when they are not satisfied.
Like content marketing, referral marketing – also known as recommendation marketing – is not a truly new invention. If you used to ask your friends for a recommendation for a product or service, today you turn to the swarm knowledge on the Internet.