Why Interim Marketing?The only thing that is constant is change
The market is changing. The only thing that is constant is change.
The market is always on the move. Internationalization, new market participants and new products ensure continuous change. The only thing that is permanent is and remains change.
In private life, this is completely self-evident for most people – or are you still driving your 1990 car? But what about everyday work? Unfortunately, the situation is often assessed in a completely different way: there one appreciates the “old tried and tested” – the famous sentence: “We have always done this.”
However, the whining is always great when customers lose interest in the products. Or new participants move more agilely in the market, appeal to customers more efficiently. Under changed conditions, the “proven” often no longer works. This development never comes suddenly, but is always a creeping process that can be stopped – recognized early on.
If not, then there is a call for redundancies or benefit cuts to force the desired outcome. However, this usually only results in one thing: complete demotivation of the already burdened will to perform on the part of the employees. The screw of the wrong developments rotates even faster.
Whoever follows only the tracks, never discovers new horizons.
How can an interim manager help in this situation?
- Analyze IST’s condition on site quickly and comprehensively and work out targets together with the customer.
- Derive recommendations for action from these targets and implement them in a goal-oriented manner in the respective departments.
- Direct control and feedback because integration with the company.
What are the advantages of an interim manager?
- Short-term start and temporary activity
- Taking on management and personnel responsibility (if desired)
- Objective view and new ideas
- The interim manager is not involved in the customer’s organizational structure. Therefore, no dependencies on “political” framework conditions.
- He does not want to make a career in the company and can therefore focus on problem solving – unhindered by the past and grown structures.
- Costs occur only for working days actually performed – no costs for social benefits, holidays, illness, etc.
- Substantially lower costs than when commissioning consulting firms
- The interim manager usually has many years of experience as a manager
What can you expect in concrete terms?
- Optimization of marketing strategy
- Structuring (increasing efficiency) of marketing measures
- Focusing on the main channels
- Clear recommendations for action and implementation
- Budget and success control