Content-MarketingSimple good content
Content marketing is as old as humanity.
What do cavemen, ancient Romans and modern man have in common? They all love good stories. And nothing but good stories hide behind the term content marketing. The difference from our ancestors: the seemingly infinite possibility of the channels to tell stories today. So the new-fashioned term is not such a new fashion, but rather an old hat. But one that is always up-to-date to transport messages.
What distinguishes a good story?
It is relevant, exciting, trustworthy, authentic, unique and of high quality. To inspire your customers, the story you tell about your product or company should meet at least half of the criteria mentioned. And one thing must always be: true!
How do you tell a good story?
In words, in pictures, by spot! Which channel is the right one depends on the product, budget and message. What matters, however, is not the very big cinema, but the right, the apt story.
“What drives people are not facts and data, but feelings, stories and, above all, other people.”
Brain researcher Manfred Spitzer