The home office has taken on a very different meaning in times of corona, lockdowns and distance rules. But can remote work really replace the day-to-day work in the company? We mean: No. Because there are no important aspects.
Today, the image of a brand or company also includes what employees think about it and how satisfied they are with the work, the manager, the product. After all, a company is only as good as its employees – and the customer feels when they are not satisfied.
Like content marketing, referral marketing – also known as recommendation marketing – is not a truly new invention. If you used to ask your friends for a recommendation for a product or service, today you turn to the swarm knowledge on the Internet.